Created Brand Film
Project Overview
The goal was to create a 30-second brand film for “Created” a start-up that specialise in motion and visual design that effectively communicates the brands messages that creatives hoping to pursue a profession in motion design make up the audience.
Created's creative approach to education and emphasis on training designers for the real world of work should be communicated in the brand film.
The concept
I aim to accomplish a theme that focuses on symbols to geometric shapes that are inline with the branding of Created Academy using uniquely simplistic animations that aren’t to overwhelming to the eye but catches the attention of how the company is represented by using a variety of assorted colours and visual motion graphics to have nicely presented and shared with my fellow peers and mentors.
Create a Mood board with visual ideas from colours, typography and inspirational imagery.
Produce a pitch deck highlighting the stages and process of the project
Design a storyboards with six frames focusing on a 2D concept.
String together a storyboard creating a rough draft of scenes and images timing them with a temporary soundtrack of dialogue.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.